Start-ups 鈥� strategy to success
This module introduces you to the core strategic decisions involved in launching and scaling a start-up. Through a structured group鈥痺ork鈥痗ase鈥憇tudy simulation, you’ll examine how shifting customer expectations, competitive dynamics and industry structure can influence early鈥憇tage strategy. At each stage, you will have to interpret data, justify strategic鈥痗hoices鈥痑nd revise your approach as鈥痭ew information鈥痚merges. You’ll explore pricing strategy, customer insight generation and competitor response, evaluating and selecting鈥痑ppropriate growth鈥痯athways, tech development, strategic鈥痯artnerships鈥痑nd new market entry.鈥疉nd ultimately whether ventures should ‘scale or survive’ depending on resource availability, market鈥痶iming鈥痑nd operational resilience.鈥疶hrough this mix of simulation, theory and reflective practice, you’ll develop a sophisticated understanding of the challenges and opportunities in early鈥憇tage entrepreneurial strategy.鈥�
Making a difference from campus to community
This module gives you hands-on volunteering experience through social impact projects with local organisations and charities. It helps you build essential skills such as teamwork, leadership, project management and communication while contributing to meaningful community initiatives. Through active engagement that contributes positively to鈥痮rganisations, charities, social enterprises or workplaces, you’ll be gaining insight into鈥痮rganisational鈥痗ontexts, developing transferable professional skills and strengthening your employability.鈥痀our portfolio for assessment may include reflective diaries, blog posts, critical reflections and awareness campaigns.
Managing business projects
This module is designed to introduce you to the principles and practices of managing business projects. It equips you with foundational project management skills and provides you with opportunities to apply project planning tools and techniques to practical scenarios. By the end of this module, you’ll be able to apply project management approaches to structure, plan and communicate small鈥�scale business projects.鈥�
Ethical and responsible leadership
This module explores the鈥痗entral role鈥痮f ethics and responsibility in contemporary leadership and organisational practice. You’ll examine how debates about business responsibility have evolved and analyse how leaders navigate complex ethical dilemmas. You’ll be introduced to core theories of ethical and responsible leadership, and be provided with practical tools for evaluating鈥痙ecision鈥憁aking, assessing consequences of managerial actions and fostering ethical cultures. Through case studies,鈥痵cenario鈥慴ased鈥痑ctivities and reflective analysis, you’ll develop the skills and judgement鈥痳equired鈥痶o approach ethical challenges confidently and professionally in鈥痳eal business鈥痗ontexts.鈥�